Web Design Trends to Watch in 2023

Bold Colour Schemes

Vibrant and expressive colour schemes are taking centre stage in 2023.

Web Designers are moving away from safe and muted tones, opting instead for bold hues that evoke emotion and create impactful experiences.

Striking colour combinations, duotones and gradients are being used to captivate the user’s attention and make websites more visually engaging.

Typography

Typography has always played a crucial role in web design, but it’s taking on a new level of creativity in 2023.

Website Designers are experimenting with custom fonts and unconventional layouts to make text elements more expressive and distinctive.

Mixing different font styles and sizes on a single webpage has become increasingly popular, adding depth and personality to the overall design.

Layout Styles

As website design becomes more creative, layout styles are adapting to be more captivating.

Full-screen videos and dynamic animations are being incorporated into webpages, providing a visually rich and interactive experience. Split-screen layouts are also gaining traction, enabling designers to showcase multiple elements simultaneously such as images, text or videos, resulting in a more engaging user experience.

Micro-Interactions

Micro-interactions are subtle animations or effects that respond to user actions, such as hovering over a button or scrolling through a page.

They add a layer of interactivity and delight, making the user experience more intuitive and engaging.

In 2023, micro-interactions are seen as a great way to guide users and enhance overall website navigation.

Accessibility

With a growing focus on inclusivity, shopify web designers are currently prioritising accessibility in their designs.

This ensures that websites are usable and enjoyable for all users, regardless of disabilities or impairments.

Incorporating features like alt text for images, clear navigation and colour contrast options are becoming standard practices to ensure a seamless user experience for all.