Tips for optimising Your Website for More Conversions

If you run a business and want to improve your sales, you need to boost your conversion rate so that you can reach your goal. Improving your conversion rate by even 1% can be enough to give you much better profit margins. This guide shows you how to begin for the best results possible.

Break Your Content into Sections

Some people make the mistake of placing walls of text on their websites, but doing so can turn people away before they even consider learning about your products or services. Break your content into sections to overcome this issue and keep people on your site. Taking this tip to another level is possible by using subheadings that let people know the topics each section covers.

Focus on Benefits

If you’ve reviewed the websites of other businesses, you’ll know that many of them focus more on themselves than on the customers. To get the most from your efforts, you need to focus on the needs and desires of your customers. Take some time to come up with the main benefits they can get from your products or services, and translate them into terms they can relate to. Although this tip might seem small to some people, implementing it can make a big difference in your bottom line.

Use a Call-To-Action

You can have an unbeatable product that everyone will love and still not get many sales if you don’t use a call-to-action. To ensure visitors know what they need to do next, you must take them by the hand and lead them through each part of the buying process. This includes placing a call-to-action at the end of your marketing message to inspire people to buy from you.

Getting Help

Reading and using marketing tips can vastly boost your bottom line but won’t always give you the outcome you’re looking for. After all, no amount of research can replace the expertise and passion of dedicated experts. The team at ZOFELA are capable of crafting marketing materials that will grab attention and boost conversions – give us a call right away to get started.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.