The Importance of Google Maps for Businesses

Helps Businesses Conduct Market Research

Google Maps can help businesses to determine the best location for their store or office. The app’s “My Places” feature lets users see demographic information for a particular area, which can be helpful when deciding on a location for a new business. You can use this data to analyse demand in a particular area as well as get a sense of the current competition.

Boosts Customer Reach & Conversion

Google Maps can help businesses attract customers from beyond their localised radius. People are generally curious, and when exploring new areas, they’ll often attempt to get a sense of the location they’re visiting by searching for restaurants, cafes and retail stores nearby. When customers search for a particular type of business on Google, businesses that appear on Google Maps are more likely to be visible.

Once customers can see their prospective options through Google Maps, businesses can leverage their Google My Business page to provide information about their hours, products and services to entice and interest prospective customers.

Stay Ahead of the Competition

Google Maps can help businesses keep an eye on their competition. The “Traffic” and “Public Transit” features show businesses how their customers are getting around and the typical amount of time they’re spending in one location. This information can help businesses adjust their opening hours and think up special deals and strategies to improve their overall competitiveness. Using real-world data to optimise your business’s offerings will help you to stay ahead of the competition.

Helps People Find Your Business

Perhaps the biggest benefit Google Maps offers businesses is making it easier for long-term or potential new customers to find your business. This can be critical if your business is in a hard-to-reach location such as an industrial estate, or if there are businesses with similar names or branding in the area. A Google Maps listing will eliminate the frustration customers can face trying to find you and instead streamline their journey and overall experience.