The Biggest eCommerce Website & Marketing Trends in 2022

eCommerce has been growing steadily over the last few years, and it shows no signs of slowing down any time soon. In fact, it’s predicted that over 95% of sales will be conducted online by the year 2040. If you don’t want to be left behind, it’s important to invest in eCommerce web development and design in order to remain relevant in an increasingly online world. But with constant innovations leading to new and unique ways of doing business, it can be hard to keep up.

Learn more about the biggest eCommerce web design and marketing trends making waves in 2022 with this blog post from ZOFELA – a trusted digital agency providing SEO and web design in China.

Chatbots

Many eCommerce sites are utilising chatbots to increase customer engagement and provide a form of support that’s available 24/7. A chatbot can be programmed to provide product recommendations, answer frequently asked questions, and even facilitate direct sales.

Click and Collect

Click and collect is where products are sold online and picked up by customers in-store rather than being delivered. In addition to saving time and providing added convenience, this can also have the effect of boosting sales, with many click and collect customers making unplanned purchases once they’re in the store.

Headless Software

Headless software clears away all the web design elements that can cause a webpage to become bogged down and cluttered, such as templates and backend code. This results in a boost in performance, allowing for the best user experience to be delivered.

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CRO

Conversion rate optimisation, or CRO for short, centres around converting more leads rather than getting more traffic. CRO can involve anything from boosting website loading speeds through to implementing better calls to action, encouraging visitors to stick around and be converted into customers.

B2B Marketing

While previously the focus on eCommerce was on B2C, these days a growing amount of importance is being placed on B2B marketing. An online B2B marketing campaign can help businesses to stay ahead of their competitors and significantly increase brand awareness.

Buy Now Pay Later

Buy now pay later (BNPL) platforms have become popular in recent times for the convenience they offer customers who are looking to make a purchase now and pay for it at a later date. Younger shoppers are largely driving the trend of BNPL, meaning eCommerce businesses targeting a younger audience can benefit from its integration.

Multichannel Sales Approach

A multichannel sales approach allows customers to seamlessly switch from one channel to another when shopping online, such as from their mobile phone to their laptop. Also known as an omnichannel experience, the benefits of integrating all channels include higher sales and lower cart abandonment rates.

Shoppable Livestreaming

A trend that’s currently sweeping social media is the livestreaming of influencers selling products in real-time. Viewers can interact with influencers and get a good look at how the product functions, increasing the desire to make a purchase.

Cryptocurrency Payment Methods

Cryptocurrency may have its ups and downs (quite literally, with values constantly in flux), but it’s currently one of the hottest trends around. The use of cryptocurrencies such as Bitcoin to place orders online has become widespread, with more and more businesses accepting these alternative payment methods as a result of their lower fees and faster processing times.

Serverless Computing

Serverless computing, also known as serverless architecture, is where a website has its resources dynamically allocated. This is a more flexible solution compared to the old method of managing servers. Not only does it lower server costs, but it also means no downtime or issues with scaling.

Augmented and Virtual Reality

Augmented reality and virtual reality (known as AR and VR respectively) are platforms that allow for greater customer interaction and engagement. For example, AR can be used to show a customer what a certain product will look like in their home. As advancements in technology are made, AR and VR continue to become more accessible, providing greater benefits for eCommerce stores.

Find Out More with ZOFELA

Don’t know your CRO from your BNPL? Need help sifting through the latest trends to know what will work best for your business? ZOFELA is a leading digital agency based in China, providing clients across China with services in SEO, online marketing, and eCommerce web design and development. Contact us today to find out how we can help you with all your eCommerce, marketing and web design needs.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.