Did you know that a staggering 75% of your website’s credibility is directly linked to its design?
Imagine a business that saw its conversion rates skyrocket after revamping its website design.
That could be you, but only if you avoid these common pitfalls.
In this post, we’ve gathered insights from five of our seasoned digital marketing strategist to help you navigate the treacherous waters of website design.
Here are the 8 most common mistakes you should avoid:
- Not prioritising accessibility: Accessibility should never be an afterthought. It’s not just about being inclusive; it’s about reaching a wider audience and improving user engagement.
- Forgetting the importance of responsive design: With over 62% of global website traffic coming from mobile devices in 2023, a responsive design is no longer optional. It’s a necessity.
- Compromising user experience for aesthetics: While a visually appealing website is important, it should never come at the cost of user experience. Let’s explore how to strike the right balance.
- Not investing in customisation: Your website is a reflection of your brand. A cookie-cutter template might not cut it. Let’s discuss how to make your website uniquely yours.
- Using features that don’t convert: It’s not just about having features; it’s about having the right ones. We’ll look at some common features that often fail to convert and what to use instead.
- Having a lack of hierarchy: A well-structured website guides your visitors, making their journey seamless. We’ll discuss how to establish a clear hierarchy on your website.
- Having unclear navigation: Clear navigation is key to reducing friction and enhancing user experience. Let’s see how to make your website navigation intuitive and user-friendly.
- Not effectively communicating your business purpose: Your visitors should instantly understand what your business is about. If they don’t, you risk losing them. We’ll show you how to communicate your business purpose effectively.
Conclusion:
Avoiding these common web design mistakes can significantly boost your site’s credibility and user engagement.
But remember, it’s not just about avoiding mistakes; it’s about creating a website that truly represents your brand and serves your visitors. Ready to take the next step? Consider a free website design consultation with our experts.
