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September 07, 2023 eCommerce ERP Integration

Shopify Integration with Microsoft Dynamics Systems Simplified

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With the eCommerce market booming like never before, businesses are on a quest to offer seamless online experiences.

To do this, they often employ Shopify for eCommerce and Microsoft Dynamics for Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM).

But what happens when these two powerhouses need to work together?

This in-depth guide aims to take the complexity out of integrating Shopify with Microsoft Dynamics, diving deep into each aspect, including technical elements that can often intimidate even seasoned professionals.


Why Should You Integrate Shopify with Microsoft Dynamics?

Synchronised Inventory Management

Integrating the two platforms enables real-time inventory updates across both systems, preventing stockouts or overstocking scenarios.

Automated Order Processing

Bid farewell to manual data entry. Automatically transfer orders from Shopify to Microsoft Dynamics, making your process more efficient and error-free.

Personalised Customer Experiences

Imagine tailoring your customer’s journey based on their past interactions, preferences, and even social media activities. An integrated CRM can help you do just that.

Financial Integration

Why juggle between Shopify for sales data and Microsoft Dynamics for financial records when you can have a unified view?


What to Consider Before Integration

Software Versions

Microsoft Dynamics has various versions, such as Dynamics 365, Dynamics NAV, or Dynamics AX. Know which version you’re using to ensure compatibility.

Data Migration

Prepare your existing data for migration. Make sure it’s formatted correctly, is up-to-date, and ready to be synchronized.

Budget Constraints

Integration can sometimes go over budget due to unforeseen complications. Plan thoroughly.

Security Concerns

Ensure that the integration process complies with GDPR and other data protection laws. This could require end-to-end encryption and stringent authentication processes.


Technical Pre-requisites

The Role of APIs

  • Shopify API: RESTful, GraphQL
  • Microsoft Dynamics API: Typically SOAP for older versions, REST for Dynamics 365

Middleware vs Direct Integration

Middleware solutions like Scribe or KingswaySoft can act as intermediaries, or you can opt for direct API-based connections. The latter often provides more control but requires greater technical expertise.

Hosting and Environment Compatibility

While Shopify is a cloud-based solution, your Microsoft Dynamics instance could be either on-premises or cloud-based. Make sure to choose an integration approach that suits your specific environment.


Step-by-Step Integration Guide

Phase 1: Preliminary Setup

  1. Setting up the Shopify API: Navigate to Shopify Admin -> Apps -> Manage private apps -> Create new private app.
  2. Configuring Microsoft Dynamics API: For Dynamics 365, this is often under Settings -> Advanced Settings -> Developer Resources.

Phase 2: Data Mapping and Transformation

  1. Field Mapping: Here’s where you map Shopify fields to corresponding Dynamics fields. For example, Shopify_Product_ID maps to Dynamics_Product_GUID.
  2. Data Transformation: Sometimes the data format in Shopify might not be directly usable in Dynamics. In such cases, a transformation logic is applied.

// Sample Node.js code to transform Shopify's YYYY-MM-DD date format to Dynamics' MM/DD/YYYY

function transformDate(shopifyDate) {
const [year, month, day] = shopifyDate.split(“-“);
return `${month}/${day}/${year}`;
}

Phase 3: Data Synchronization

  1. Synchronizing Products: New products added to Shopify can be automatically created in Dynamics.

# Sample Python script to synchronize products

shopify_api = “https://your-shop-name.myshopify.com/admin/api/2021-07/products.json”
dynamics_api = “https://your-dynamics-instance.com/api/data/v9.1/products”

# Fetch products from Shopify
shopify_products = requests.get(shopify_api).json()

# Push them into Dynamics
for product in shopify_products[‘products’]:
payload = {“name”: product[‘title’], “productnumber”: product[‘id’]}
requests.post(dynamics_api, json=payload)

  1. Synchronizing Orders: Whenever an order is received on Shopify, a corresponding sales order should be created in Dynamics.

// Sample C# code snippet to synchronize orders

using System.Net.Http;

HttpClient client = new HttpClient();
string shopifyOrderApi = “https://your-shop-name.myshopify.com/admin/api/2021-07/orders.json”;
string dynamicsOrderApi = “https://your-dynamics-instance.com/api/data/v9.1/salesorders”;

// Fetch orders from Shopify
var shopifyResponse = client.GetAsync(shopifyOrderApi).Result;
var shopifyOrders = shopifyResponse.Content.ReadAsAsync<JObject>().Result;

// Push orders into Dynamics
foreach(var order in shopifyOrders[“orders”])
{
var payload = new { name = order[“name”], order_number = order[“order_number”] };
var dynamicsResponse = client.PostAsJsonAsync(dynamicsOrderApi, payload).Result;
}

Phase 4: Testing and Debugging

Ensure that your integration works as expected by conducting rigorous tests in a non-production environment. This might involve unit tests, end-to-end tests, and load tests.


Common Issues and How to Resolve Them

Throttling

API throttling is common in both Shopify and Dynamics. Implement a retry logic to handle this.

Field Mismatches

When a new field is added in Shopify but not mapped in Dynamics, it could result in data loss. Ensure you periodically update your mapping tables.

Data Conflicts

A record updated simultaneously in both systems can create a conflict. Implement a timestamp-based resolution mechanism to tackle this.


Conclusion

The integration of Shopify with Microsoft Dynamics is not just a technical undertaking but a strategic business decision. It can seem overwhelming, but this guide serves as a comprehensive roadmap to guide you through each intricate detail, ensuring you emerge victorious in your quest for operational excellence and customer satisfaction.

Piyush Kotadiya
Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.

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