Why SEO Strategy is Crucial for Your Business

Search engine optimisation should be a critical part of any company’s marketing strategy. You might be hesitant to spend time and money on SEO, but you can rest assured your investment will pay off in the long run. Here are five reasons why your business needs an SEO strategy.

Increases Online Visibility

If people can’t find your website, they won’t even have the chance to become customers. You have to compete with hundreds or possibly even thousands of similar businesses for a spot on the first page of search results, and you won’t be able to achieve this without a strong SEO strategy.

Attracts Customers Who Are Already Interested

Unlike other marketing strategies that target a general audience, SEO helps you reach people who are already searching for your product or service. You don’t have to convince them that they need what you’re offering, so you won’t waste time or money marketing towards the wrong audience.

Improves Offline Conversions

A local SEO strategy is one of the best ways to increase in-person traffic to your business. Most people search for a business online before deciding to visit, so having a strong online presence can also help increase your offline conversions.

Makes Your Brand More Credible

The top Google results tend to be websites that are reliable, popular and easy to navigate. When your website appears near the top of a search results page, potential customers will have more trust in your business and be more likely to convert.

Provides a Better User Experience

User experience is one of the most important ranking factors in Google’s algorithm. Search engines promote sites that are mobile-friendly and deliver a good user experience, so these factors should be a part of your SEO plan. As you roll out your SEO strategy, your site will become easier to use and your conversion rates will begin to increase.

SEO is one of the best ways to strengthen your online presence and attract customers. If you’re interested in implementing an effective SEO strategy for your business, contact ZOFELA for more information.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.