Make it with ZOFELA

Call +8615059787796 Request a Proposal
eCommerce Web Design | Performance Marketing | eCommerce SEO

How Tension 24 Increased their Online Sales by 10X using our eCommerce Design and Optimisation Service

At Tension 24, customer satisfaction is their top priority. With over 36 years of experience in the industry, they have built a reputation for providing high-quality tennis, squash, badminton, and racquetball equipment. They offer a wide range of products, including racquets, shoes, clothing, accessories, and restringing services, from leading brands such as Head, Babolat, Wilson, Prince, Yonex, and more.

Customers can expect to receive expert advice from the knowledgeable staff at Tension 24, who are dedicated to helping them find the right equipment that best suits their needs. With a focus on providing genuine products and quality restringing services, Tension 24 is the go-to destination for tennis and racquet sports enthusiasts in Mt. Waverley. Whether you’re a seasoned player or just starting out, Tension 24 has everything you need to elevate your game.

Hover over to view website Touch the screen to view site
detail pattern macbook

Our Approach

01
The Objective

The original website for Tension 24 was very simple and it lacked the content that modern online shoppers expect. Company wanted a new ecommerce web design that would allow people to find products easily and can get assistance through Personalised content experience. Following were the objectives of the Tension24 ecommerce web design and online marketing needs.

  1. User Experience: The design should prioritize a user-friendly interface, making it easy for customers to browse and purchase products.
  2. Mobile-Friendliness: The website should be optimized for mobile devices, allowing customers to shop on-the-go.
  3. Product Display: The website should showcase the products offered by Tension 24, including high-quality images and detailed product descriptions.
  4. Product Search: The website should have a robust search function that allows customers to quickly find the products they are looking for.
  5. Secure Payments: The website should have a secure payment gateway that protects the sensitive information of customers.
  6. Customer Reviews: The website should have a system for customers to leave reviews and ratings on products, helping other customers make informed purchasing decisions.
  7. Customer Support: The website should have a contact form or live chat function to provide customers with quick and efficient support.
  8. Social Media Integration: The website should have links to Tension 24’s social media pages, allowing customers to connect with the brand on multiple platforms.
  9. Call to Action: The website should have clear and prominent calls to action that encourage customers to make a purchase or engage with the brand.
  10. Analytics: The website should be equipped with analytics tools to track customer behavior and sales data, helping Tension 24 optimize the website for better performance.

Overall, the objective of the Tension24 ecommerce web design and online marketing was to create a website that effectively promotes the brand and its products, drives sales, and provides a positive customer experience.

02
The Challenge

There were some of the challenges that were identified during the Ascot bathroomware ecommerce website development and online marketing brainstorming process:

  1. Balancing Aesthetics and Functionality: Redeveloping a website involves finding the right balance between a visually appealing design and functional features that meet the needs of customers and the business.
  2. Choice of eCommerce Platforms: Choosing a secure and reliable eCommerce platform was challenging, especially because client had bad experience with previous development company.
  3. Mobile Optimisation: With an increasing number of customers using mobile devices to shop online, mobile optimisation was a key challenge in redeveloping a website. It required careful design and development to ensure the website is responsive and easy to use on smaller screens.
  4. Maintaining Site Speed and Performance: A slow-loading website can turn away potential customers, so it was important to optimize the website for speed and performance during the redevelopment process.
  5. Ensuring Data Security: Protecting sensitive customer information, such as payment details, is a critical aspect of eCommerce websites. Redeveloping a website requires careful planning and implementation of security measures to ensure the safety of customer data.
  6. Integrating Customer Reviews and Ratings: Incorporating a system for customers to leave reviews and ratings on products can be challenging, as it requires integrating the right tools and ensuring that customer feedback is displayed in an organized and user-friendly manner.

Overall, the Tension24 ecommerce web design and online marketing process was challenging, but with careful planning and execution, we overcame these challenges.

03
The Solution

The design team proposed a clean and minimalist design that would showcase the client’s high-quality products and provide a seamless shopping experience.

Key features:

  • A responsive design that would provide a great experience on both desktop and mobile devices
  • A product catalog that would allow customers to easily browse and purchase products
  • High-quality product images and detailed product descriptions to help customers make informed purchasing decisions
  • A search bar and filtering options to make it easy for customers to find specific products
  • A shopping cart and checkout process that would be quick and secure
  • A user-friendly dashboard for the client to manage their products, orders, and customer information
  • Our marketing team optimised the website for search engines through the use of keywords, meta descriptions, and other technical elements can help to improve search engine visibility and drive traffic to the website.
  • We suggested to constantly create valuable, educational content that addresses customer pain points and provides information on the bathroomware products to establish the business as a thought leader in the industry and attract customers.
  • Sending targeted, personalized email campaigns to customers and prospects was recommened to build relationships and drive sales.
  • Utilizing social media platforms, such as Facebook, Instagram, and Twitter, to connect with customers, share information about products, and drive traffic to the website.

Design process: The design team worked closely with the client to understand their brand and their target customers. They then created several design concepts and presented them to the client for feedback. After several iterations, they arrived at a final design that met the client’s requirements.

04
The Result

The client was thrilled with the final design of their ecommerce website. The modern and user-friendly design helped them attract new customers and increase sales. The website was well-received by customers and received positive feedback for its ease of use and visually appealing design. The client continues to use the website as a key part of their marketing and sales efforts.

Case Studies . Work . Portfolio .
Case Studies . Work . Portfolio .

Brands we have empowered

PowerPak Western China's leading distributor of packaging materials, warehouse consumables and safety supplies eCommerce StrategyDesign DirectionMagento eCommerce
Ascot Bathroomware We custom designed a Magento 2 website with multiple integrations for Ascot Bathroomware eCommerce StrategyDigital StrategyMagento eCommerce
Australian Lighting Boosting Australian Lighting Sales and Conversion through eCommerce Platform Migration and Conversion Rate Optimization Services Digital Marketing StrategyMagento Web DesignSearch Engine Marketing
Muscle Diets Fuel Your Body, Fuel Your Life: The Ultimate Muscle Diets Meal Subscription Website eCommerce StrategyDigital StrategyMagento eCommerce
View all Work

Have a project in mind? Let's talk

    Email:info@zofela.com

    Hi there! Click one of our representatives below and we will get back to you as soon as possible.

    Zayn
    Support