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Leveraging WooCommerce and MYOB ExoNet Integration for Enhanced User Experience and Seamless B2B Transactions

Eurotech B2B eCommerce Website Design by ZOFELA - Doubled Conversion Rates with WooCommerce and MYOB ExoNet Integration

Eurotech Displays, a prominent B2B supplier of sign, display, and mounting solutions in China, sought to update their digital presence to better accommodate their customers. To realise this ambition, they partnered with ZOFELA, a respected digital agency specialising in eCommerce website design and development.

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Our Approach

01
Objectives

The critical objectives outlined for this project were:

  1. To design a customer-centric, responsive WooCommerce website reflecting Eurotech Display’s industry expertise.
  2. To simplify the B2B purchasing process, enhancing overall user experience.
  3. To integrate the website with MYOB ExoNet for streamlined business operations.
  4. To optimise the website for search engines and improve its visibility.
  5. To significantly boost the website’s conversion rates.
02
The Challenge

Eurotech Displays faced several challenges with their outdated website:

  1. Usability and Accessibility: The website was not mobile-friendly, leading to reduced engagement from mobile users.
  2. B2B Purchase Process: The complex B2B purchasing process, including bulk ordering and custom pricing, resulted in a cumbersome user experience and high cart abandonment rates.
  3. Business Operations Integration: The lack of integration with their MYOB ExoNet business management software meant inefficient and time-consuming manual data entry and management.
  4. SEO Performance: The website was not adequately optimised for search engines, leading to poor organic reach.
03
The Solution

ZOFELA employed their industry knowledge and technical skills to offer comprehensive solutions to Eurotech Display’s challenges:

  1. Responsive WooCommerce Design: They designed an appealing, responsive website on the WooCommerce platform, improving navigation, and ensuring usability across different devices.
  2. B2B Purchase Process Overhaul: The team simplified the B2B purchasing process, including user-friendly features for bulk ordering, custom pricing, and quick repeat purchases, enhancing the overall user experience.
  3. MYOB ExoNet Integration: A critical step was the integration of the website with MYOB ExoNet. This integration automated business processes, reducing manual data entry and allowing seamless, real-time updates between the website and business management software.
  4. Search Engine Optimization: The website was structured to be search-engine-friendly. Effective SEO strategies, including meta tags, headers, and on-site content optimisation, were implemented to enhance organic reach.
  5. Analytics and Tracking: ZOFELA also integrated advanced analytics to monitor user behaviour and track conversions. This data-driven approach paved the way for future improvements.
04
The Result

The launch of the new Eurotech Displays website was a resounding success. Its user-friendly design, simplified B2B purchase process, and MYOB ExoNet integration resulted in a marked improvement in user experience and business operations.

Notably, the new design and process enhancements led to an immediate doubling of conversion rates after the launch. The SEO enhancements increased organic traffic, and the advanced analytics provided vital insights for continual website optimisation.

This project exemplifies how a well-designed eCommerce website using the right platform and integrations can dramatically improve a company’s digital performance, particularly in the B2B sector.

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