Web Design & Digital Marketing for Manufacturing Businesses

Why Should Manufacturers Use Digital Marketing?

Many manufacturers still rely on old school methods to promote their brands. Trade shows, word-of-mouth referrals and networking events are staples of most industrial marketing programs for good reason – they work!

Selling in today’s industrial market is becoming more challenging as potential buyers are doing most of their research online before talking to salespeople. This means having a strong digital presence is crucial to attract ideal buyers and job candidates. Don’t rely solely on old-school methods like trade shows and referrals – embrace the power of digital marketing to increase your chances of being shortlisted.

We can help you develop a customised website design and digital marketing strategy for your manufacturing business that will give you the competitive edge you need to succeed in today’s market.

Manufacturing Business web design that set you up for success

1. UX & UI Design

Using an iterative design process of research, ideation, and prototyping, we create functional & compelling user experiences for your manufacturing business.

2. WordPress CMS Development

We provide high-performance CMS with every website to fuel your growth ambition, manage content, products, increase enquiries and revenues for your business.

Web Design Content Writing and Web Design Animation Development

3. Content & Animation

We integrate animations in your content design to improve engagement and create the ultimate content experience which drives conversions.

4. SEO & Conversions

We optimise your website for higher rankings and make simple tweaks that boost conversions and help drive new enquiries & repeat customers.

How we help you be the market leader in your industry?

At ZOFELA, we specialise in helping businesses like yours become market leaders in their industries through our comprehensive web design and digital marketing services. Here's how we can help you achieve this goal:

Develop a Customised Digital Strategy

We’ll work with you to create a tailored digital marketing plan that aligns with your unique business objectives and target audience.

Website Design for Manufacturing Business

Our team of experts will design and develop a website that not only looks great but is also optimised for conversions.

SEO for Manufacturing Business

We’ll use our proven SEO strategies to improve your website’s ranking on search engines like Google, increasing your visibility to potential customers.

Pay-Per-Click (PPC) Advertising

Our PPC experts will create and manage effective campaigns to drive more qualified traffic to your website.

Content Marketing

We’ll develop a content marketing strategy that positions you as an authority in your industry, driving more traffic and leads to your website.

Social Media Marketing

Our social media specialists will manage your social media accounts, creating engaging content and running effective ad campaigns to reach your target audience.

Our Manufacturing Business Web Design & Digital Marketing Process

No matter what kind of Manufacturing business you run, one thing is for sure – your website must be built on a strong foundation, even if using WordPress. We follow a structured approach to your manufacturing business web design & digital marketing project.

Our designs convert, engage, showcase and educate. After working on more than 2,000 web projects our team knows what works and what doesn’t. We’ve encountered clients with all sorts of goals, visions and problems and we offer solutions to each law firm.

Do you need to increase your B2B enquiries or conversions? We have proven formulas for that. Do you need to update your look to top your competitors? Our web designers love modernising manufacturing business websites.

Brand
Differentiation

Every brand wants to be different. So, it stands out to customers in a cluttered market – and compels them to buy from you and not your competitor. Therefore, we start your manufacturing web design & digital marketing project by understanding your business, your strategy and your competitors. This strategy help sets the creative and content direction for the website and positions you for long term success.

Review existing strategy
Research users & competitors
Using consulting tools, articulate brands value proposition
Develop digital marketing strategy
Translate strategy into creative design to support business outcomes

Outputs Include:

Strategy Curve
Value Proposition
Digital Marketing Strategy

Customer
Engagement

We invest the time to thoroughly understand your customer, their pain points and their journey with your business. We map out customer journeys and consider the necessary content, functionality and touchpoints that will maximise engagement and conversion to enquiry and sale.

Map personas and customer/user journeys
Articulate user & business goals for website to attain
Using customer insights, develop a blueprint for engaging experiences
Co-create engaging content & functionality
Evolution program for ongoing content optimisation

Outputs Include:

Persona Map/s
Customer Journey/s
Content Brief/s
Website Wireframes

UX & User Interface
Design

Our creative team is experienced in making the complex simple. We strive to make every piece of information, button, and graphic perfectly placed on screen for customer satisfaction. We understand shifting your customers from phone to digital can be challenging, so we go the extra mile to create interfaces that are as intuitive as they are aesthetically pleasing.

Map different pages to the navigation
Build user Journey
Build site architecture
Content mapping & keyword mapping process

Outcome

Site architecture
Website Layouts
Content Structure
Lead & Funnel workflow

Manufacturing Business
Web Design

What do you want your website to do? Whatever your goals – selling products, persuading customers, making a statement, understanding users, launching something new – our strategic, creative and tech knowhow will get you there.

Design and test using Mobile first manufacturing business web design approach
Integrate with WordPress CMS
Develope eye catchy Animation
Display moving Images
Design Attention grabbing headings
Lead Capture Forms

Outcome

Fully Tested Responsive Manufacturing business website design
Google Analytics Integration
Content Management System
Product Catalogue development
Lead Enquiry storage & integration

Generate
Leads

We never lose sight of the key purpose of your website — which in most cases is to generate leads and/or sales. Conversion design is at the forefront of our mind, but not at the expense of a positive and long-term customer relationship.

Establishment of website pipelines from site entry to lead gen
Development of online sales tools such as calculators, forms, gated content, etc for lead gen
Measurement of user flows across site to attain conversions and evolution program to maximise success
Ongoing optimisation, using our manufacturing business digital marketing services & using analytics to monitor performance and using
Evolution Program to adjust content / functionality to maximise performance

Outputs Include:

Website KPIs
High search keyword Ranking
Lead KPI
Google Analytics Setup
Monthly Reporting

Case Studies . Work . Portfolio .

Brands we have empowered

3X Traffic Surge, 150% Longer Average Session Duration, and a 95% Reduction in Bounce Rate for Cricket Victoria Website Redesign and Digital Marketing UX/UI StrategyDigital Strategy Wordpress CMSSocial Integration

Delivering Digital platform solution to the Australia’s home of discounted group freight rates eCommerceDesign DirectionWordPress

East Bentleigh Dental Group experienced 245% increase in conversions with ZOFELA Digital StrategyDesign DirectionWeb Design

8X revenue growth through custom ecommerce solution, back-office integration and innovative digital marketing campaign for Roofrack Superstore Digital StrategyeCommerce Web DesignDigital Marketing

View all Work

We cooperated with ZOFELA for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.

Christine Chan

La Belle Clinic Managing Director

I have been using ZOFELA for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but ZOFELA have made a lot happen for my business so I can't be happier - they have built up trust with me and will handle all of my advertising for years to come - highly recommend.

Scott Emms

SE Plumbing & Airconditioning Director

Ready to discuss your manufacturing business web design project?

Whether it’s launching a new site, re-imaging an existing one or launching a marketing campaign, ZOFELA wants to help bring your idea to life.

Request a Proposal

FAQs

A manufacturing business website should have clear and concise information about the company, its products and services, contact information, and a call-to-action that encourages visitors to get in touch or request a quote. It should also be mobile-friendly, easy to navigate, and visually appealing.

To improve a manufacturing business website’s SEO, it’s important to optimise page titles, meta descriptions, and content for relevant keywords. Use internal linking to connect pages on the website, and make sure the website is mobile-friendly and loads quickly. Write quality content for your products and services. Design a professional looking manufacturing web design and then hire an expert manufacturing business digital marketing firms to provide an ongoing SEO service for your business. Claim your business on Google My Business and encourage customers to leave reviews.

A manufacturing business should feature content that showcases its expertise and products, such as product descriptions, case studies, testimonials, and blog articles that provide useful information to potential customers. It’s also important to feature visual content like photos and videos to highlight the products.

A manufacturing business can use social media to showcase its products and engage with potential customers. Share photos and videos of products on platforms like Instagram and Facebook, and use LinkedIn to connect with potential partners and customers in the industry. Join relevant industry groups on social media to stay up-to-date on trends and connect with other businesses.

A manufacturing business can measure the success of its online marketing efforts by tracking metrics like website traffic, bounce rates, time on page, and conversions. Set up tracking codes and conversion goals in Google Analytics to measure the success of specific campaigns, and use A/B testing to optimize website content and calls-to-action.

Yes, absolutely! You will be able to take control of your website and manage it on your own. Upon completion of your manufacturing business website design, we will provide you with resources to assist in editing your own content ongoing. We also provide you with a training session to help get you on your way.

The difficulty level of updating an already existing one depends on what changes are required. If the necessity is quite complex it may take time to deliver it and, if only minor changes are to be made it can be handled and delivered at the earliest. At ZOFELA, we will have a discussion with our client and then after understanding the requirements we start proceeding with the necessary steps.