How SEO Can Help Grow Your Small Business

Let’s get straight to the point: creating a successful website for a small business can be a challenge. In addition to coming up with an outstanding website design, you also have to use SEO strategy in order to drive the right kind of traffic to your website and boost the odds of your small business becoming a household name. Here are three ways in which SEO helps businesses to grow.

1. Improves Online Visibility and Recognition

When websites go live for the first time, search engines don’t automatically take notice. This is because web pages must have high-quality content that’s rich with keywords. Google also favours websites that are authoritative and trustworthy. Fortunately, the tactics of SEO ensure your website is properly structured so it will get seen and build recognition, allowing your small businesses to climb the ladder to success.

2. Connects Local Consumers to Your Small Business

Consumers don’t want to be inconvenienced. They perform local searches to find businesses that are in their vicinity. Fortunately, if your website is using SEO properly, consumers will likely see it in the top search results. This is because SEO is a strategy that levels the playing field among large and small businesses. Websites that contain popular keywords will always hold a favourable position on Google and other search engines. In fact, research shows that approximately 92% of web users will select a company on the first page of results.

3. Allows Your Brand to Stand Out Among Your Competition

While most well-established large companies have a strong online presence, you can still put your small business on the map if you adopt a long-term SEO plan. Experts on search engine optimisation understand Google’s algorithms and are familiar with the changes that can occur. It’s therefore in your best interest to turn to professionals who know how to use SEO to drive organic traffic to websites. But when consumers visit a landing page, what they want to see is a well-put-together layout. This means that web design is just as important as SEO. Incorporate both strategies and your small business will continue to grow.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.