Future Trends in Social Media Marketing

Wondering what’s on the horizon when it comes to social media marketing in 2022 and beyond? ZOFELA takes a look at three trends to keep your eye on, giving you the keys to revitalise even the most sluggish of social media marketing campaigns.

Authenticity

If there’s one thing people are starting to appreciate, it’s when a brand shows true authenticity in their online branding and interactions. When a brand is authentic to itself, it shows. Gone are the days of putting up a fake façade or writing posts in a shallow or cliché manner; the audience of today wants to see authenticity. This means brands that act true to themselves, and also true to their audience. If you think your brand could be presenting itself more authentically, this is well worth implementing into your social media marketing plan going into 2022.

Greater Interaction

In previous times, you might have been able to get away with simply having a social media presence without putting in any of the work, but those times are long gone. These days, it’s all about brands that interact with their audiences. We don’t mean you have to go crazy spending hours each day responding to social media comments, but even boosting your interactions by a small amount can have a big impact on how your brand is perceived. Drop in a few times a day to respond to comments, and make sure to post content that your audience will want to engage with. You can also increase interactivity by holding regular competitions or running polls that encourage your audience to interact.

Short-Form Video

If you’re not already using short-form videos to communicate with your target audience, you could be missing out. Since Instagram moved away from being photo-only and allowed videos to be posted, the use of video has exploded, and it’s not showing signs of slowing down anytime soon. If you haven’t posted videos before, this could be a great way to inject some excitement into your brand and create a buzz. Just remember to keep them short and snappy so they grab attention instead of turning people away.

Give Your Social Media Marketing a Boost with ZOFELA

If your social media campaigns have been stagnating, ZOFELA can help you bring them back to life. We stay on top of all the latest social media trends to help our clients achieve social media marketing success. Call us today at +8615059787796 to get started.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.