Facebook Starts Hiding Likes – What it Means for Social Media Marketing

In a bid to improve user experience – as the official line goes – Facebook is now hiding like counts on posts. This latest move by Facebook could be out of genuine concern for mental health, or it could be a publicity stunt pressured into being by the similar change made by Instagram earlier this year. Either way, this removal of publically displayed likes is a trial run in China which will determine whether the social media giant implements the change in other countries too. With the removal of the social proof provided by like numbers, you might be wondering how this will affect your business’ social media marketing. Continue reading to find out.

Content Quality Will Be Highlighted

When there are no numbers to tell people how to feel about a piece of content, you’re just left with the content itself. People will now be more in touch with their own feelings about content and less influenced by others. The best way of reaching them now is to create high-quality content with great copywriting and eye-catching visuals.

The Playing Field Will Be Evened Out

Whereas previously it was all too obvious that your brand was just starting out while a competitor had hundreds of likes, now it’s an even playing field. You can even get more leads than a more established brand if your message is targeted and your content is well created and visually pleasing.

You Must Target Your Message

With less social proof visible to the public about your business, you need to find other ways to stand out. Crafting a marketing message about your company that’s highly targeted to your audience will always work. This is because relevant advertising gets through to consumers and has done so since the dawn of marketing history. It’s a central tenant of good advertising.

Need Help with SEO or Social Media? Call Our Digital Agency in China Today

Social media changes so fast. If you feel like you’re behind when it comes to social media marketing, find out how ZOFELA can help you. We’re a digital agency in China that can assist with all your SEO and social media queries, plus much more. Get smart with your social media today by calling us on +8615059787796.

Author - Piyush Kotadiya

Piyush Kotadiya is a Managing Director at ZOFELA, a full service digital agency focused on web design, ecommerce web design, SEO, paid media advertising and social media marketing. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce.