eCommerce CRO | eCommerce CRO Agency

Why your business needs eCommerce conversion rate optimisation?

eCommerce conversion rate optimisation (CRO) is the process of improving the percentage of visitors to your website who take a desired action, such as making a purchase, filling out a form or signing up for a newsletter. Overall, conversion rate optimisation is a critical aspect of digital marketing that can help you get more value from your online efforts and improve the bottom line for your business.

By providing data-driven insights, CRO empowers you to make informed decisions and implement actions to boost your website’s conversion rates and achieve your goals. Understanding your target audience is key to attracting leads and online sales, and CRO offers a way to analyse audience behaviour.

Through eCommerce CRO, the user experience of your website can be improved, leading to improved key metrics such as reduced bounce rates, increased time on site and enhanced engagement. This results in data-backed decisions that drive both UI/UX changes and improvement in conversion rates for your specific objectives.

Our eCommerce CRO Service
is proven to deliver the results

eCommerce CRO Audits

In order to make improvements and focus our energy on the right areas, we undertake a detailed eCommerce conversion rate audit to identify hidden opportunities and design a roadmap for your success online.

eCommerce Web Design & Customer Experience

User experience (UX) optimisation

This involves analysing and improving the user experience of the website, including the design, navigation and overall functionality. The goal is to make it easy and intuitive for visitors to find what they're looking for and complete a purchase.

Product page optimisation

This involves analysing and improving the product pages on the website, including the product descriptions, images and pricing information. The goal is to provide a clear and compelling product presentation that encourages visitors to make a purchase.

Cart and checkout optimisation

This involves analysing the shopping cart and checkout process to make it as seamless and easy as possible for visitors to complete a purchase.

Personalisation

This involves using customer data to personalise the website experience for individual visitors, such as by showing them relevant products or promotions based on their purchase history.

A/B testing

This involves testing different versions of a website element, such as a button or call-to-action, to see which version results in the highest conversion rate.

Ready to take your eCommerce business
to the next level?

Whether you’re new to conversion rate optimisation or looking to partner with an eCommerce CRO agency to benefit from their expertise, ZOFELA can help.

Request a Proposal

Our Approach to eCommerce CRO .
We promise to deliver best results

Our approach to eCommerce CRO can vary depending on the specific goals and needs of the individual website, but there are some key elements that are typically involved in a comprehensive eCommerce CRO strategy:

eCommerce CRO Audits

An eCommerce conversion rate optimisation (CRO) audit is a comprehensive review of an online store’s website and marketing efforts, with the goal of identifying opportunities for improvement and increasing conversion rates. An eCommerce CRO audit typically involves the following steps:

Data collection: The first step is to gather data on the website’s traffic, conversion rates and other key metrics. This can include website analytics data, A/B testing results and customer feedback.
User experience (UX) analysis: The next step is to analyse the user experience on the website, including the design, navigation and overall functionality. This helps to identify areas where the user experience can be improved to make it easier for visitors to complete a purchase.
Funnel analysis: This involves analysing the journey that visitors take on the website, from arrival to checkout, to identify any bottlenecks or roadblocks that are preventing them from completing a purchase.
Competitor analysis: This involves reviewing the websites and marketing efforts of competitors to see what they’re doing well and what opportunities exist for improvement.
Recommendations: Based on the data collected and analysis performed, the auditor will provide recommendations for improving the conversion rate of the online store. This can include changes to the website design, user experience, marketing efforts and more.

An eCommerce CRO audit is a valuable tool for online stores looking to improve their conversion rate and get more value from their marketing efforts. By identifying opportunities for improvement and providing actionable recommendations, an eCommerce CRO audit can help to optimise the user experience and increase the conversion rate of an online store.

User experience (UX) optimisation

User experience (UX) optimisation is an important part of conversion rate optimisation (CRO) for eCommerce websites. The goal of UX optimisation is to improve the overall experience of visitors on the website, making it easier for them to find what they’re looking for and complete a purchase. Here are some of the things that are typically involved in UX optimisation for CRO:

Usability testing: This involves testing the website with real users to identify any pain points or areas where the user experience can be improved. This can include testing the navigation, checkout process and other key elements of the website.
Heat mapping: This involves using tools to track how visitors interact with the website, such as where they click, scroll and hover. This helps to identify areas of the website that are not being used or where visitors are having trouble.
User flow analysis: This involves analysing the journey that visitors take on the website to identify any roadblocks or bottlenecks that are preventing them from completing a purchase.
A/B testing: This involves testing different versions of a website element, such as a button or call-to-action, to see which version results in the highest conversion rate.
Design improvements: Based on the results of testing and analysis, the website can be redesigned to improve the user experience and make it easier for visitors to complete a purchase. This can include changes to the layout, colour scheme, typography and more.
Mobile optimisation: This involves ensuring that the website is optimised for mobile devices in order to capture visitors who are using their smartphones to shop online.

These are just a few of the things that are involved in UX optimisation for CRO, but the specific tactics will vary depending on the goals and needs of the individual eCommerce website. The goal of UX optimisation is to provide a seamless and intuitive experience for visitors on the website.

Product page & Content optimisation

Product page and content optimisation is a critical component of eCommerce CRO. The goal of product page and content optimisation is to ensure that visitors have the information they need to make an informed purchase decision while also making the website as compelling and persuasive as possible. Here are some of the things that are typically involved in product page and content optimisation for CRO:

Product page layout: This involves optimising the layout of product pages, including the placement of images, descriptions and call-to-actions, ensuring that visitors can quickly and easily find the information they need.
Product descriptions: This involves writing clear and compelling product descriptions that highlight the features and benefits of the product. The descriptions should be easy to understand and free of technical jargon.
Product images: This involves using high-quality product images that accurately depict the product and its features. The images should be well-lit, clear and engaging.
Customer reviews: This involves including customer reviews on the product page to provide social proof and help build trust with visitors.
Up-selling and cross-selling: This involves using techniques such as up-selling and cross-selling to encourage visitors to purchase additional products or upgrade to a higher-priced item.
Call-to-actions: This involves optimising the call-to-actions on the product page, such as “Add to Cart” or “Buy Now”, ensuring they’re clear, visible and compelling.
Content marketing: This involves using content marketing, such as blog posts, videos and infographics, to educate and engage visitors and build trust with the brand.

These are just a few of the things that are involved in product page and content optimisation for CRO, but the specific tactics will vary depending on the goals and needs of the eCommerce website. The goal of product page and content optimisation is to ensure that visitors have the information they need to make an informed purchase decision.

Cart and checkout optimisation

Our eCommerce CRO agency understands the importance of cart and checkout optimisation for eCommerce websites. The goal of cart and checkout optimisation is to make the process of adding items to the cart and completing a purchase as simple and streamlined as possible. Here are some of the things that are typically involved in cart and checkout optimisation for CRO:

Streamlined checkout process: This involves simplifying the checkout process, reducing the number of steps required to complete a purchase and eliminating any unnecessary fields or questions.
Cart and checkout design: This involves optimising the design of the cart and checkout pages, including the placement of call-to-actions, the use of colour and the overall layout.
Guest checkout option: This involves offering visitors the option to checkout as a guest, without creating an account, to make the process as quick and easy as possible.
Mobile optimisation: This involves ensuring that the cart and checkout pages are optimised for mobile devices to capture visitors using their smartphones to shop online.
Trust signals: This involves including trust signals, such as security badges and customer reviews, on the cart and checkout pages to build trust with visitors and reduce the risk of abandoned carts.
Up-selling and cross-selling: This involves using techniques such as up-selling and cross-selling to encourage visitors to purchase additional products or upgrade to a higher-priced item.
Delivery and shipping information: This involves providing clear and concise delivery and shipping information, including estimated delivery times and shipping costs, helping visitors make informed purchasing decisions.

These are just a few of the things that are involved in cart and checkout optimisation for CRO, but the specific tactics can vary. The goal of cart and checkout optimisation is to make the process of adding items to the cart and completing a purchase as simple and streamlined as possible, reducing the risk of abandoned carts and increasing conversions.

Personalisation and A/B Testing

Personalisation and A/B testing is vital for eCommerce websites. The goal of personalisation and A/B testing is to find the best possible combination of elements on a website to increase conversions and meet the unique needs and preferences of individual visitors. Here are some of the things that are typically involved in personalisation and A/B testing for CRO:

Personalisation: This involves using data and technology to create unique and relevant experiences for individual visitors based on their behaviours, preferences and interests. Personalisation can include targeted messaging, recommendations and personalised product pages.
A/B testing: This involves testing different variations of elements on a website, such as the placement of a call-to-action or the design of a product page, to determine which version is most effective in increasing conversions.
User segmentation: This involves dividing visitors into different segments based on their behaviours, preferences and interests, and creating customised experiences for each segment.
Data analysis: This involves analysing data from personalisation and A/B testing to make informed decisions about future changes and optimisations to the website.
Continuous improvement: This involves continuously testing and refining website elements based on the results of personalisation and A/B testing to continually improve the user experience and increase conversions.

These are just a few of the things that are involved in personalisation and A/B testing for CRO, but the specific tactics can differ from one website to another. The goal of personalisation and A/B testing is to find the best possible combination of elements on a website to increase conversions and meet the needs of visitors.

Free Website Audit

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Want to know why we’re different?

ZOFELA will partner with your business and turn your business goals and objectives into tangible actions to increase your leads, enquires and sales. Our eCommerce CRO agency will work will you to understand your business and target audience to ensure that all captured traffic regardless of the channel or platform can convert at the highest possible rate.

Obsessed with Data

We want to deliver the best eCommerce CRO results for your business, which is why we take a data-driven approach to CRO that involves using analytics and other data sources to inform decision-making and determine areas for optimisation.

User-centered Optimisation approach

ZOFELA always takes a user-centred approach to eCommerce CRO that involves putting the needs and preferences of the target audience at the centre of the optimisation process. This includes understanding their behaviours, pain points and goals.

Continuous testing and improvement

A continuous testing and improvement approach to CRO involves regularly testing and refining website elements based on the results of A/B tests and other optimisation efforts.

Being accountable

You won’t experience any smoke and mirror tactics, confusing jargon or blame passing with us. When you work with us, you’re working with an eCommerce CRO agency that has your best interests at heart. Our people provide bespoke services that we stand behind.

Multi-disciplinary CRO agency

A multi-disciplinary approach to CRO involves using a variety of tactics and techniques from disciplines such as psychology, design, marketing and technology to optimise the user experience and increase conversions. Our CRO solutions focus on long-term strategy while boosting quick wins.

Judge us by our results

We measure our success by the success of our clients. Whether you’re new to conversion rate optimisation or looking to partner with an eCommerce CRO agency to improve your CRO, ZOFELA can deliver the best results for your business with our cost-effective eCommerce CRO service.

Case Studies . Work . Portfolio .

Brands we have empowered

East Bentleigh Dental Group experienced 245% increase in conversions with ZOFELA Digital StrategyDesign DirectionWeb Design

How The Bay Gallery Furniture Increased conversion & Organic Traffic in just under 12 months eCommerce StrategySEOMobile Marketing

Delivering Digital platform solution to the Australia’s home of discounted group freight rates eCommerceDesign DirectionWordPress

A holiday booking SaaS CRM platform for a Travel Technology Company eCommerceSEOMobile Optimized

Achieving a 180% Organic Traffic Surge, 110% increase in New Users, and 3X Revenue growth through Online Channels for Brooks Running Digital StrategyeCommerce CROSearch MarketingSEO

32x Oragnic Traffic growth in 8 month through SEO and Magento Redevelopment eCommerce StrategyMagento CommerceStrategy SEO

View all Work

We cooperated with ZOFELA for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.

Christine Chan

La Belle Clinic Managing Director

I have been using ZOFELA for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but ZOFELA have made a lot happen for my business so I can't be happier - they have built up trust with me and will handle all of my advertising for years to come - highly recommend.

Scott Emms

SE Plumbing & Airconditioning Director

Ready to take your eCommerce business
to the next level?

Whether you’re new to conversion rate optimisation or looking to partner with an eCommerce CRO agency to benefit from their expertise, ZOFELA can help.

Request a Proposal

FAQs

eCommerce CRO, or eCommerce conversion rate optimisation, is the process of improving the user experience and design of an eCommerce website in order to increase the likelihood that visitors will complete a desired action, such as making a purchase or filling out a lead form.

The goal of eCommerce CRO is to turn website visitors into customers by optimising various elements of the website, such as product pages, checkout process and user flow, in order to make the website more user-friendly and increase conversions.

eCommerce CRO typically involves a combination of data analysis, user research, A/B testing, and design and development work to optimise a website for conversions. By focusing on improving the user experience and design of the website, eCommerce CRO can help increase sales, improve customer satisfaction and drive business growth for online retailers.

Conversion rate optimisation (CRO) is typically measured by the conversion rate, which is the ratio of the number of conversions to the number of visitors to a website or landing page. The conversion rate is calculated by dividing the number of conversions by the number of total visitors and then multiplying by 100 to get a percentage.

For example, if a website has 100 visitors and 2 of them make a purchase, the conversion rate would be 2%.

There are several key metrics that can be used to measure the success of a CRO campaign, including:

Bounce rate:The percentage of visitors who leave a website after only viewing one page. A high bounce rate can indicate that visitors aren’t finding what they’re looking for or that the website isn’t meeting their expectations.
Average time on site: The average amount of time a visitor spends on a website. A high average time on site can indicate that visitors are engaged with the content on a website and are finding what they’re looking for.
Pages per session: The average number of pages a visitor views during a single session on a website. A high pages per session can indicate that visitors are finding the information they need and exploring a website further.
Goal completions: The number of times a specific goal, such as filling out a form or making a purchase, is completed on a website. A high number of goal completions can indicate that a CRO campaign is effective in driving conversions.

By tracking these metrics and comparing them to baseline data before and after a CRO campaign, it’s possible to determine the effectiveness of the campaign and make data-driven decisions about future optimisation efforts.

Investing in eCommerce conversion rate optimisation (CRO) is important for several reasons:

Increased revenue: By improving the conversion rate, you can increase the number of sales and revenue generated from your website without having to increase your marketing budget or traffic.
Better user experience: A well-optimised website provides a better user experience, which can lead to increased customer satisfaction and loyalty.
Competitive advantage: With more and more businesses moving online, it’s becoming increasingly important to differentiate your eCommerce site from the competition. CRO can help you do this by improving the overall user experience and making it easier for customers to find what they’re looking for and complete their purchase.
Data-driven decision making: CRO allows you to gather data about your website visitors and use that information to make informed decisions about design, content and marketing strategies. This leads to continuous improvement and optimisation of your website, resulting in higher conversions and increased revenue over time.
Cost-effective marketing: Unlike other marketing strategies, CRO is a cost-effective way to increase conversions and revenue. With CRO, you’re improving the performance of your existing website rather than paying for new traffic.

Overall, investing in eCommerce CRO is a smart business decision that can help you increase revenue, improve the user experience and stay ahead of the competition.

There are a variety of tools that can be used for eCommerce conversion rate optimisation (CRO), including:

Heat mapping tools: These tools provide visual representations of how visitors interact with your website, allowing you to see where they click, scroll and spend the most time. Heat mapping tools can help you identify areas for improvement, such as friction points in the checkout process.
A/B testing tools: A/B testing allows you to test different versions of your website to see which version performs better in terms of conversions. A/B testing tools make it easy to set up and run tests, and to analyse the results.
User testing tools: These tools allow you to gather qualitative data about your website visitors and their experience. User testing can be conducted in-person, remotely or through a combination of both.
Analytics tools: Analytics tools, such as Google Analytics, provide valuable data about your website traffic, including the number of visitors, their geographic location and the pages they visit. Analytics tools can also be used to track specific conversion goals, such as product purchases or form submissions.
Session replay tools: Session replay tools allow you to replay individual website visits, providing insight into the user experience and helping you identify areas for improvement.
Form analysis tools: Form analysis tools can help you optimise your forms, making it easier for customers to complete them and increasing the likelihood of conversion.
CRO platforms: There are also comprehensive CRO platforms, such as Optimizely, VWO and Convert, that offer a range of features and tools for optimising your eCommerce site.

The tools we choose will depend on your specific CRO goals and the needs of your business, but using a combination of these tools can help you gather valuable data and make data-driven decisions.

The eCommerce CRO specialists at ZOFELA know what it takes to improve the leads and sales for every business. By conducting a thorough CRO audit, we can garner a true understanding of your existing digital position, identify opportunities and build a bespoke strategy to enable the best results in boosting conversion rates. Whether it’s data analysis and tracking, a content and media review, a technical audit or an assessment of your website usability, insights will be placed against precise scoring to highlight where the buyer journey is causing the most amount of friction and drop-offs. You will then receive tailored actions via a roadmap of stringent A/B testing, with data-driven refinement to deliver the highest possible results into the future.