Social media is here to stay, and it could offer significant advantages for your business when it comes to attracting new clients. But what if you’re already feeling overwhelmed? This article outlines three super easy tips you can implement today on Instagram to make your life easier and get more out of social media.
Use Content Pillars
A content pillar is an array of topics that form the basis of your content strategy on Instagram. As Instagram is such a visual medium, you can signal different topics visually using certain colour schemes or kinds of media. For example, you might use certain hues for text posts, which may include promotions, sales or inspirational quotes. By using similar colours for certain types of posts, your audience will come to be familiar with the types of posts you make, and you can build an expectation for the next one. Your profile pattern is also a place to be strategic with the kinds of posts you make. You can create appealing patterns by deliberately posting certain kinds of posts in alternating sequences. For product shots, keep the photos clean and bright so all the focus is on the product. For lifestyle shots, put your products in the context of how they’re usually used and allow your followers to imagine themselves using your wares.
